It appears that the internet is becoming the ‘vidernet’. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of the visionaries of the last few years seem to be coming to fruition.
According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.
78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.
Here are some other numbers to look at if you still need convincing: 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.
The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun. Who woulda’ thunk?
Online video has become such an effective form of advertising that even the major television broadcast networks are jumping on the bandwagon. NBC, NBC Universal, Disney-ABC, and others are scrambling to get their online networks up and running.
According to a study conducted by the top video information source DoubleClick, consumers are approximately three times as likely to replay an online video ad unit as they are to click through on a standard JPG or GIF ad.
As technology attempts to play catch-up with consumers’ appetite for edgy, informative, and relevant advertising, online video technology is poised to lead the race in delivering considerable revenue to forward-thinking companies. Can’t wait to see what the internet looks like in ten years…
Tuesday, October 23, 2007
Wednesday, September 12, 2007
Video ads out-performing television commercials?
I recently had an interesting question from a customer I created a television commercial for. It was a 30 second spot for a text messaging service, and they wondered if they should run it as an online video ad first, as a 'tester' (they're term, not mine).
I thought this was a pretty ingenious idea, for quite a few reasons, so I offered the following insights and suggestions:
1. Running the commercial initially online, as a video ad, will save money because it's free.
2. The online video ad will generate interest and create brand awareness at the same time...for free.
3. The video ad can be watched over and over again, sent to friends for them to check out, and the viewer can even bookmark it to return to the page later for information about this text messaging service.
4. It's FREE - FREE- FREE
5. The viewing audience for this customer's product (text messaging) is friggin' built in...It's the same demographic that watches video ads (18-44).
6. You can literally track views in real -time if you are the compulsive type. No more waiting to see how well your commercial effects sales. Now you can track who sees it, how much of it they watched, where they live, what they're wearing, and whether they're democrat or republican...ok, I made those last two up - but the rest is true!
My suggestions were:
1. Run the video ad on video sharing websites, as well as their website as a 'click-to-play'.
2. Create a YouTube channel and send their video ad to current subscribers
3. Definitely add the video ad to Revver and BlipTV
4. Create a MySpace page for the product, and use PimpMyPage.com to make it really pop...connect with their audience
Now keep in mind, I create TV commercials as much as possible...it pays more and I still believe in the medium. But I gotta say, this online video ad stuff is starting to make a whole lot of sense! If you're looking to cash in on the online video ad rush, here are some of the premier companies that I think create the best video ads at the best prices:
CommercialMaker.com (video ads, TV commercials)
Video4site.com (Video ads, Virtual spokespeople)
Overweb3d (virtual spokespeople)
InnovateAds (video ads, Virtual Spokespeople)
Hope this helps. Drop me a line and let me know if you have any topics you'd like to see tackled.
Happy viewing
I thought this was a pretty ingenious idea, for quite a few reasons, so I offered the following insights and suggestions:
1. Running the commercial initially online, as a video ad, will save money because it's free.
2. The online video ad will generate interest and create brand awareness at the same time...for free.
3. The video ad can be watched over and over again, sent to friends for them to check out, and the viewer can even bookmark it to return to the page later for information about this text messaging service.
4. It's FREE - FREE- FREE
5. The viewing audience for this customer's product (text messaging) is friggin' built in...It's the same demographic that watches video ads (18-44).
6. You can literally track views in real -time if you are the compulsive type. No more waiting to see how well your commercial effects sales. Now you can track who sees it, how much of it they watched, where they live, what they're wearing, and whether they're democrat or republican...ok, I made those last two up - but the rest is true!
My suggestions were:
1. Run the video ad on video sharing websites, as well as their website as a 'click-to-play'.
2. Create a YouTube channel and send their video ad to current subscribers
3. Definitely add the video ad to Revver and BlipTV
4. Create a MySpace page for the product, and use PimpMyPage.com to make it really pop...connect with their audience
Now keep in mind, I create TV commercials as much as possible...it pays more and I still believe in the medium. But I gotta say, this online video ad stuff is starting to make a whole lot of sense! If you're looking to cash in on the online video ad rush, here are some of the premier companies that I think create the best video ads at the best prices:
CommercialMaker.com (video ads, TV commercials)
Video4site.com (Video ads, Virtual spokespeople)
Overweb3d (virtual spokespeople)
InnovateAds (video ads, Virtual Spokespeople)
Hope this helps. Drop me a line and let me know if you have any topics you'd like to see tackled.
Happy viewing
Friday, September 7, 2007
What are video ads?
When I tell people that I create video ads for a living, almost immediately they say, "oh, pop-ups?" or ,"oh those ads that play before videos on ifilm?" Usually some variation of that sort of comment. I realized that many people are confused about exactly what an online video ad is. So here is the run-down.
A video ad is basically a commercial or video that plays on a website for marketing or informational purposes . A video ad is just like a television commercial, except it's on a website instead of on TV, and users generally choose to watch it to learn more about a business, its products, etc. In fact, many people call video ads 'webmercials'.
The biggest benefit of a video ad is that it enables a business to deliver the most pertinent information and their product or service in less than 60 seconds. This makes video ads a very useful tool for businesses with complex products or services, or multiple products and/or services. A video ad also allows the business to sum up the key points of their company, and grab a viewer's interest before the visitor is tempted to leave the website.
In 2006, the number of high-speed Internet customers surpassed the number of dial-up users for the first time, which created an optimal environment for businesses utilizing video marketing on their websites. As of this writing, over 40 million U.S. households have high-speed Internet access, and that number increases daily. This has caused online video activity to skyrocket, not just in businesses, but in private, user-generated sectors as well.
Websites like YouTube, Revver, ifilm, and over 50 other video sharing websites have had no trouble finding abundant content to deliver to viewers. Furthermore, because of the aforementioned climb in high-speed users, video sharing websites are finding sizable audiences in record time.
Online technology has finally caught up with online usability, making it easier than ever to incorporate streaming video, video ads, virtual spokespeople, complex flash content, and other rich media forms to capture viewers attention...and dollars. In fact, CommercialMaker.com often points out the research results by MSN and DoubleClick that found that “Internet video ads incorporating sound and visuals increase sales and brand awareness by 71%.” - Now that's nothin' to sneeze at!
In future posts, we will discuss what proves to be the most effective form of online video marketing, the best way to use online video ads, and what length of online video ad is best for a website versus what is best for pre-roll (before a video segment on a video sharing website).
If you have any questions related to online marketing, online video technology, video editing techniques and software, etc., give us a holler, we'd love to hear what's on your mind, and also explore possibilities to deliver beneficial technology to the hungry masses.
A video ad is basically a commercial or video that plays on a website for marketing or informational purposes . A video ad is just like a television commercial, except it's on a website instead of on TV, and users generally choose to watch it to learn more about a business, its products, etc. In fact, many people call video ads 'webmercials'.
Video ad, courtesy of CommercialMaker.com
The biggest benefit of a video ad is that it enables a business to deliver the most pertinent information and their product or service in less than 60 seconds. This makes video ads a very useful tool for businesses with complex products or services, or multiple products and/or services. A video ad also allows the business to sum up the key points of their company, and grab a viewer's interest before the visitor is tempted to leave the website.
In 2006, the number of high-speed Internet customers surpassed the number of dial-up users for the first time, which created an optimal environment for businesses utilizing video marketing on their websites. As of this writing, over 40 million U.S. households have high-speed Internet access, and that number increases daily. This has caused online video activity to skyrocket, not just in businesses, but in private, user-generated sectors as well.
Websites like YouTube, Revver, ifilm, and over 50 other video sharing websites have had no trouble finding abundant content to deliver to viewers. Furthermore, because of the aforementioned climb in high-speed users, video sharing websites are finding sizable audiences in record time.
Online technology has finally caught up with online usability, making it easier than ever to incorporate streaming video, video ads, virtual spokespeople, complex flash content, and other rich media forms to capture viewers attention...and dollars. In fact, CommercialMaker.com often points out the research results by MSN and DoubleClick that found that “Internet video ads incorporating sound and visuals increase sales and brand awareness by 71%.” - Now that's nothin' to sneeze at!
In future posts, we will discuss what proves to be the most effective form of online video marketing, the best way to use online video ads, and what length of online video ad is best for a website versus what is best for pre-roll (before a video segment on a video sharing website).
If you have any questions related to online marketing, online video technology, video editing techniques and software, etc., give us a holler, we'd love to hear what's on your mind, and also explore possibilities to deliver beneficial technology to the hungry masses.
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